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News & Events
Archive for July, 2009
Publications shift ad focus away from print
July 27th, 2009 | Posted In: News
July 27th, 2009 — DMNews — In a sign of the hard times faced by print businesses today, two major newspaper companies, the New York Times Co.-owned Boston Globe Media and Washington Post Co., have launched new business divisions that are decidedly not focused on ink and paper. In fact, both companies have decided to focus [...]CourseAdvisor changes name, location
July 27th, 2009 | Posted In: News
Wakefield-based CourseAdvisor Inc. has changed its name to Avenue100 Media Solutions Inc. and is moving to a new headquarters in Woburn in order to accommodate a doubling of its current staff, planned for the coming two years. The name change is intended to reflect a broadening of the digital marketing company's business model beyond higher education.Avenue100 Launches to Debut a New Collection of Digital Marketing Resources
July 22nd, 2009 | Posted In: Press Releases
Building on Proven Web Properties and Digital Marketing Successes, Expanded Portfolio of Websites and Campaign Offerings Efficiently Connects Marketers With Qualified CustomersWashington Post-Owned Digital Ad Firm Branches Out, Changes Name
July 22nd, 2009 | Posted In: News
Newspaper and magazine publishers have offered lead generation for advertisers through their Web sites for years. Washington Post Company, for instance, acquired CourseAdvisor in 2007 to drum up additional revenue from education advertisers. Now, the unit is changing its name to signify a move into additional verticals and services. -
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