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Social Marketing Analyst
Are you fascinated by the explosive growth of business opportunities in the Social Media space? Do you love researching and analyzing data, and then creating and implementing plans that generate huge amounts of revenue? STOP! Do not look at another job description. Avenue100 has the career opportunity you have been looking for to work on our flagship web property, CourseAdvisor.com.
If you are right for this job and you are offered the position, your specific responsibilities will include but may not be limited to:
- Work directly with Facebook to establish and execute successful marketing campaigns on Facebook’s platform
- Consistently analyze data to find trends and make recommendations, monitor campaign performance and identify opportunities to optimize and improve ROI
- Act as the point of contact with Facebook and proactively handle communication during all phases of an active campaign’s lifecycle
- Work with internal teams to establish best practices and procedures, monitor overall delivery of Facebook ads and work across channels internally to ensure consistency and sharing of learning between teams
- Develop in-market research and insight that will help Avenue100 further develop and evolve our ad campaigns and relationship with Facebook
Should you possess many of the following skills and attributes, definitely tell us about it:
- Passions: Love for detail and finding data-driven opportunities
- Experience managing online advertising campaigns and thorough understanding of major success metrics
- Desire to be a part of the constantly evolving digital ad marketplace
- Proven ability to manage multiple projects and campaigns while maintaining strict attention to detail
- Comfortable interacting with external clients throughout the lifecycle of a campaign
- Problem solving and analytical skills coupled with the ability to act independently across competing priorities
- Understanding of competing Publisher offerings and able to communicate effectively on all elements of a campaign
- Highly motivated and able to thrive in a constantly changing environment and execute in a timely fashion under strict deadlines
- Technical Skills (benefit but not required): SQL, DART/ATLAS, Advanced Excel/Office applications, Landing Page analytics and optimization
- Mild obsession towards modeling opportunities, efficiency, data, and gaining incremental improvements on campaign performance
- 2+ years experience in the online advertising industry
About Avenue100:
Avenue100 Media Solutions Inc. is a leading analytics‐based performance marketing company. The company runs multiple web sites, including its flagship site CourseAdvisor (www.courseadvisor.com). CourseAdvisor receives over 5 million unique visitors per month, making it one of the top 500 sites in the US according to Quantcast. Avenue100 Media Solutions Inc. is a wholly owned subsidiary of the Washington Post Company and offers a fun, dynamic work environment, competitive compensation, and a comprehensive benefits package that includes medical, dental, and life insurance. Avenue100 is conveniently located in Woburn, MA, just minutes north of Boston and near the intersection of I‐95 and I‐93.
As an equal opportunity employer, Avenue100 Media Solutions Inc. is committed to fostering a diverse, multicultural work environment where all our employees respect one another and share a commitment to our firm’s values, mission, and strategies. Avenue100 provides equal employment to all participants and employees without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, veteran or marital status.
So, if you want to work hard, work with great people, and work for a company that is extremely successful, send your resume and a cover letter that describes why you are a good fit for the position to jobs@avenue100.com. Please write “Social Marketing Analyst” in the subject line.
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