Woburn, Mass., February 19, 2010 – GetTheJob.com (www.GetTheJob.com), a career and job management site with an emphasis on personalized guidance and information, today announced it has been named to WEDDLE’s Top 30 Employment Sites List for 2010. GetTheJob.com was named to the list for the second year in a row after only four years in operation.

For six years, WEDDLE, a research and publishing company that specializes in employment, has polled both recruiters and job seekers to determine the best of the best when it comes to employment resources available on the web. Users, not independent analysts, are asked to recognize the sites that provide the best level of service and value to visitors, and help others make the best use of the best employment resources online. To view the full list visit: http://www.weddles.com/awards/index.htm.

Part of the Avenue100 Media Solutions family of career and education web sites, GetTheJob.com helps active and passive jobseekers find the right career and the right job that will lead them to a happy and prosperous future. As unemployment numbers continue to rise and job hunters try to navigate a challenging job market, GetTheJob.com provides the expert information and practical advice individuals need to get the job.

“Our data shows that people need and want more customized advice when it comes to finding the career and job that is best for them,” said David Kimmelman, GM of Careers and Jobs at Avenue100. “We are thrilled to be recognized for our efforts by the people who use our site every day as they evaluate their employment needs and opportunities.” “We believe customers count most,” says WEDDLE’s Publisher and CEO, Peter Weddle. “While pundits can make their own picks, it’s the people who use the sites who really know which are most helpful.”

About WEDDLE’s LLC

Since 1996, WEDDLE’s (www.weddles.com) has conducted ground-breaking research among both recruiters and job seekers on the Web. Its findings are widely regarded for their analytical rigor and often cited when identifying the Best Practices in online recruitment and job search. WEDDLE’s research has often been reported widely in the media, both in the United States and around the world. In addition, WEDDLE’s is the largest publisher of guides to the 100,000+ employment-related sites currently operating on the Internet. The American Staffing Association has called WEDDLE’s Publisher Peter Weddle, the “Zagat of the online employment industry.”

About Avenue100 Media Solutions

Avenue100 Media Solutions, Inc. is a leading analytics-based performance marketing company that helps institutions acquire qualified customers. A Washington Post Company, Avenue100 operates a network of Web properties, including CourseAdvisor.com, EducationGrant.com, GetTheJob.com, OnlineDegreeFinder.com, and the Washington Post education site, which collectively generates over 5,000,000 unique visitors per month and hundreds of thousands of leads per month. Learn more at www.Avenue100.com

What:  LeadsCon is a conference and expo designed to increase the effectiveness of those operating in the online lead generation industry. The panel, “The Future of Education Lead Generation,” will explore the promise of lead generation in the online education sector.  It is a market that spends upwards of a billion dollars annually buying leads and has seen incredible growth for almost a decade. Panelists, including Avenue100’s Eberman, will discuss the drivers behind this market’s success, what the future holds and best practices.

When: Wednesday, February 24, 2010 at 9:00 a.m. local time

Where: LeadsCon Conference and Expo at The Mirage Hotel & Casino in Las Vegas, NV.

URL:  www.leadscon.com
]]> http://avenue100.com/press-releases/avenue100-ceo-to-speakon-the-future-of-education-lead-generation-at-leadscon/feed/ 0 http://avenue100.com/press-releases/avenue100-to-participate-in-mitx-internet-business-panel/ http://avenue100.com/press-releases/avenue100-to-participate-in-mitx-internet-business-panel/#comments Mon, 01 Feb 2010 14:11:27 +0000 admin http://avenue100.com/?p=322 Who: Brian Eberman, CEO of Avenue100 Media Solutions, will be one of four panelists featured at this week’s MITX event in Cambridge, MA. Eberman will join other local Internet entrepreneurs to discuss how the Web has created powerful opportunities for business growth.

What: Hosted by MITX, the premiere Internet business and marketing association in New England, the breakfast event will bring together local e-commerce leaders to share their experiences about the transformative power of the Internet.  Attendees will hear firsthand about how they can take advantage of the trends in online commerce, communities, personalization and other online strategies in their own organization.

Highlights will include:

• How e-commerce has, and continues to, change the landscape of the retail industry
• What old and new online strategies are being done to aggressively take market share
• How retailers are leveraging the Internet and emerging social media channels to market to new customers
• How community and social sharing is being used to created an engaging ecommerce experience

When: January 28, 2010 from 8:00 a.m. to 10:00 a.m.

Where: Microsoft Office, 1 Memorial Drive, Floor 1, Cambridge, MA

URL:  http://www.mitx.org/events/2119.cfm

About Avenue100 Media Solutions:
Avenue100 Media Solutions, Inc. is a leading analytics-based performance marketing company that helps institutions acquire qualified customers. A Washington Post Company, Avenue100 operates a network of Web properties, including CourseAdvisor.com, EducationGrant.com, OnlineDegreeFinder.com, and the Washington Post education site, which collectively generate hundreds of thousands of leads per month. Learn more at www.Avenue100.com.

“Avenue100’s entry into the career business is a natural step in our corporate evolution given our successful Web properties in the education realm. Our extensive user base made it clear that they wanted direct access to more career-oriented resources,” said Brian Eberman, CEO of Avenue100.  “GETtheJob.com offered all of the elements we were looking for as a strategic acquisition. We anticipate continued growth in the career-matching arena as our experienced team, now led by seasoned HR expert David Kimmelman, makes GETtheJob.com the best career management site.”

Regarded as the “Zagat” for the online employment industry by the America Staffing Association, WEDDLE’s LLC ranked GETtheJob.com in the top third of the “Top 100 Job Boards” in its 2009/10 Guide to Employment Sites on the Internet.

With Avenue100’s proprietary technology and proven digital marketing strategies and practices, GETtheJob.com helps users identify, build, and manage their own employment brand and career path, while helping corporate recruiters connect with the most qualified candidates. Users will also be able to create and market their individual career brands to potential employers.

The newly appointed general manager of careers and jobs for Avenue100, David Kimmelman, led the acquisition. With nearly two decades of experience serving in roles ranging from high-tech recruiter to VP of HR and VP of business development, he will continue to drive the company’s strategic push into the career market by helping jobseekers understand how to network and land the ideal position.

Kimmelman’s most recent role was VP of talent services at Vestmark, a financial services software company. Prior to that, he held management positions at BrassRing (now Kenexa), Human Capital Institute, and Lee Hecht Harrison, among others. An active member of the Northeast Human Resources Association (NEHRA) for more than a decade, Kimmelman is a regular speaker and panelist on HR and recruiting issues at colleges and industry events.

About Avenue100 Media Solutions
Avenue100 Media Solutions, Inc. is a leading analytics-based performance marketing company that helps institutions acquire qualified customers.  A Washington Post Company, Avenue100 operates a network of Web properties, including CourseAdvisor.com, EducationGrant.com, OnlineDegreeFinder.com, and the Washington Post education site, which collectively generate hundreds of thousands of leads per month. Learn more at www.Avenue100.com.

Age in particular is an evolving factor in school enrollment. According to the U.S. Department of Education, more than one third of individuals studying for an associate’s degree or higher were 25 and older in 2007 and this number is expected to grow by 20% by 2017. The survey supports this trend — 69% of respondents were 25 and older.

Key findings from the survey include:

• While both men and women are equally concerned about how to pay for college (43%), 18% of women are also worried about finding a program that “fits their needs,” while 21% of men prefer to make sure it’s the “right career path.”
• While none of the respondents reported visiting school Web sites directly for degree and financial aid information, an astounding 36% cited search engines as their primary tool for finding such information.
• However, 42% of respondents found information from career experts, financial aid professionals, and school administrators most helpful when seeking information about degree programs.
• In addition, 40–50-year-olds rely on government Web sites for information on financial aid two times more than those under 24 years old.

The most important criteria for selecting a degree program varied widely depending on age:

• Those under 25 years of age focused on the ability to “make money”
• Criteria for 25-30-year-olds addressed the need for a career “change”
• Respondents over 40 years of age noted “flexibility” as their top preference

“As the survey data depicts, people are looking for more than just standard information on degree programs and financial aid resources. Rather, they are seeking individualized data based on their stage of life, gender, or age. Unfortunately, it can be overwhelming to search the Internet for such relevant, personalized information,” noted Brian Eberman, CEO of Avenue100. “Likewise, higher education institutions and financial aid providers are often unsure of how to find and attract prospective students via the Web. With our network of education-focused Web properties, Avenue100 offers the direct access to schools and institutions that consumers demand while helping our partners identify the students who are most appropriate for their programs.”

About Avenue100 Media Solutions
Avenue100 Media Solutions, Inc. is a leading analytics-based performance marketing company that helps institutions acquire qualified customers. A Washington Post Company, Avenue100 operates a network of Web properties, including CourseAdvisor.com, EducationGrant.com, OnlineDegreeFinder.com, and the Washington Post education site, which generate more than hundreds of thousands of leads per month. Learn more at www.Avenue100.com.

—–

MEDIA CONTACT:
Julie Crotty or Erica Camilo
BluePoint Venture Marketing for Avenue100
jcrotty@bluepointmktg.com
ecamilo@bluepointmktg.com
781-861-7800

Avenue100 operates a network of established Web properties, including CourseAdvisor.com and the Washington Post Education Marketplace, which generate more than 150,000 high-quality leads per month. Led by an experienced team of professionals with extensive background in marketing, lead generation, search, analytics and education, Avenue100 delivers an analytical approach to digital marketing and pay-per-click advertising.

“In today’s economic environment, marketers are highly focused on quickly proving and optimizing ROI with their limited budgets,” said Brian Eberman, co-founder and CEO, Avenue100. “Given the success of launching CourseAdvisor.com and other properties, we’ve taken the same model and extended it into other segments of the postsecondary education market. Our combination of advanced analytics, behavioral analysis and proven technology allows us to develop and manage complex search engine campaigns, email marketing programs, co-marketing efforts and thriving online properties that help marketers efficiently connect with the right customers online.”

Behind the Numbers

Avenue100’s algorithmic-based technology is the backbone for its successful digital marketing campaigns that deliver high volumes of qualified potential customers. The proprietary technology platform offers advanced filtering capabilities, prospect profiling, geo-targeting and multi-stage data verification to maximize lead quality. The Avenue100 Strategic Analysis Group uses this data to identify and optimize prospect profiles, trends and traffic sources. The team works with the product, advertising and sales teams to turn these insights into rapid results for customers. With an intense focus on data, Avenue100 continually analyzes, improves and refines campaigns for marketing partners to increase conversion and generate consistent ROI.

To learn more about Avenue100 services and partner successes, please visit:

– Search marketing campaigns
– Email marketing programs
– Co-marketing initiatives

“We’ve been working with the Avenue100/CourseAdvisor team for several years now and have been impressed by their approach to digital marketing. The Washington Post’s Education Marketplace was the second site in their portfolio of media properties,” said Vijay Ravindran, Chief Digital Officer for the Washington Post Company. “We’re excited about their growth and expect Avenue100 to build upon its success as a trusted and reliable marketing partner.”

Current Web Property Successes

Avenue100’s flagship site CourseAdvisor.com, a leading online education directory founded in 2004, matches prospective students’ skills to degree and certificate programs. Featuring more than 500 schools and 8,000 different programs of study, CourseAdvisor.com attracts more than 3 million unique visitors per month.

Built on the successful model of the CourseAdvisor site, The Washington Post Education Marketplace also links prospective students with information about schools, programs and more.

In the coming months, Avenue100 will launch additional online resources to round out its offering to the postsecondary market.

“Launching Avenue100 as the parent company of our collection of successful online sites was a natural evolution for us,” said Greg Titus, founder of CourseAdvisor.com and chairman of Avenue100. “We plan to expand our analytics-based offering to provide a comprehensive portfolio of site and marketing campaign options for our partners to improve ROI.”

About Avenue100

Avenue100 Inc. is a leading analytics-based performance marketing company that helps educational institutions, financial aid providers and recruitment firms acquire qualified customers. A Washington Post Company, Avenue100 operates a network of Web properties, including CourseAdvisor.com and the Washington Post education site, which generate more than 150,000 leads per month. Learn more at www.Avenue100.com.

MEDIA CONTACT:
Erica Camilo
BluePoint Venture Marketing for Avenue100
ecamilo@bluepointmktg.com
781-861-7800

To accommodate the significant growth of career opportunities in the culinary arts field, CourseAdvisor, an established marketing and lead generation company operating one of the top online education directories, CourseAdvisor.com, offers education and training programs from Culinary Diplomas, and Associate Degrees in Culinary Arts to Bachelor Degrees in Culinary Arts Management.

“A career in the culinary arts field can be highly competitive,” said Greg Titus, founder and CEO, CourseAdvisor. “However, students armed with formal training and a degree can move into a cook or chef position, rather than staying in entry-level, low-paying kitchen jobs. The career opportunitiesare endless.”

Students in formal culinary training programs generally spend most of their time in kitchens learning to use the appropriate equipment and prepare meals through actual practice². Programs vary, but on-campus classes typically include good technique, safe procedures, nutrition, menu planning, and purchasing and inventory methods. In addition, some schools offer online programs in food service management,
computer accounting and inventory software, and banquet service.

The Chef: The New Hollywood Star

Many chefs earn fame both for themselves and their kitchens because of the quality and distinctive nature of the food they serve—giving rise to the celebrity chef. In large eating establishments and hotels there are several different types of chefs, including:

• Executive chef: Coordinates the work of the kitchen staff, plans menus, directs meal preparation, orders food supplies, and oversees kitchen operations to ensure uniform quality and meal presentation. The executive chef may also supervise the many kitchens of a hotel, restaurant group, or corporate dining operation.
• Chef de cuisine: Reports to the executive chef and is responsible for the daily operations of a single kitchen.
• Sous chef (or sub chef): The second-in-command, who runs the kitchen in the absence of the chef.
• Pastry chef: In charge of the dessert menu, including dessert wines, specialty dessert beverages,
  and gourmet cheese platters. Pastry chefs research recipe concepts, develop and test new recipes.

For more information on culinary arts programs and degrees, visit http://www.courseadvisor.com.

About CourseAdvisor

CourseAdvisor helps postsecondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis, and sophisticated search technology, CourseAdvisor,
owned by The Washington Post Company, predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 3.5 million students use CourseAdvisor’s leading online education directory, CourseAdvisor.com, where they can match their skills to degree and certificate programs from over 500 online and traditional schools and 8,000 programs. For more information, please visit http://www.courseadvisor.com.

Press Contacts:

Kimberly Pegnato
Blue Point Venture Marketing for CourseAdvisor
781-861-7800
kim @ bluepointmktg.com

¹ National Restaurant Association. Industry Facts and Frequently
Asked Questions. www.restaurant.org

² Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook
Handbook, 2008-09 Edition

According to Bureau of Labor Statistics, employment in the allied health field is expected to grow more than 21 percent between 2006 and 2016. “In order for medical and nursing professionals to provide the best possible service, they rely on an extensive team of allied health professionals,” said Greg Titus, founder and CEO, CourseAdvisor. “With the current economic instability, students are challenged with finding the right career with low risk and high reward. The demand for allied health professionals with a two–year associate degree or professional certification is rapidly
growing as the health care field expands.”

In today’s rapidly expanding nursing and healthcare field, allied health professionals include diagnosticians, administrators, managers, and therapeutic or wellness specialists such as massage therapists. These professionals typically work at medical laboratories, hospitals, outpatient clinics, pharmacies, and doctors’ offices. Allied health careers requiring only professional training and certification or a two–year associate degree include:

• CT Scan or MRI Technician
• Dental Hygienist
• ECG/EKG Technician
• EMT (Emergency Medical Technician) or Paramedic
• Health Information Specialist
• Massage Therapist
• Medical Administrative Assistant
• Medical Assistant
• Medical Billing and Coding Specialist
• Medical Technician
• Personal Trainer or Fitness Worker
• Pharmacy Assistant
• Pharmacy Technician
• Phlebotomist
• Respiratory Therapist
• Surgical Technologist
• Ultrasound Technician/Sonographer
• Veterinary Technician
• X–ray Technician

For more information on healthcare careers and online education, visit http://www.courseadvisor.com.

About CourseAdvisor

CourseAdvisor helps postsecondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis, and sophisticated search technology, CourseAdvisor, owned by The Washington Post Company, predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 2.5 million students use CourseAdvisor’s leading online education directory, CourseAdvisor.com, where they can match their skills to online degree and certificate programs from over 500 educational institutions and 8000 programs. For more information, please visit http://www.courseadvisor.com.

Press Contacts:

Kimberly Pegnato
Blue Point Venture Marketing for CourseAdvisor
781-861-7800
kim @ bluepointmktg.com

“With the enrollment of college students age 35 and over projected to increase by 7 percent over the next few years, understanding how to communicate with adult learners is extremely important,” said Noah Carp, Senior Analyst, Eduventures. “By taking a data–driven analytical approach to marketing and recruiting, the likelihood of finding the right student for the right program at the right school can increase tremendously. As a result, the challenges of retention can also be lessened through an informed and well–executed recruiting strategy.”

Additionally, participants noted that parents (48 percent) and peers (47 percent) continue to be the biggest influence for students when deciding on colleges and programs.

Participants included senior level managers from the Admissions, Marketing and Recruitment departments and were surveyed during a recent webcast led by Noah Carp, Senior Analyst with Eduventures, and Justin Klapprodt, Director of Strategic Analysis of CourseAdvisor. The webcast discussed the shifting student composition and the
best methods of reaching those students, how the millennial explosion is having an impact on traditional four–year programs, why adult learners are turning to online education programs, and best recruitment practices. The webcast, “Recruitment and Retention Strategies for the Changing Student Profile,” can be viewed at: https://www1.gotomeeting.com/register/970140809.

“The postsecondary market is experiencing a generational shift. More adults than ever are going back to school, and the glut of high school applicants is keeping acceptance rates low and competition at an all–time high,” said Justin Klapprodt, Director of Strategic Analysis, CourseAdvisor. “College admissions officers and marketing professionals need to re–evaluate their strategies as they incorporate generational behaviors into marketing and enrollment programs to reach various student profiles.”

About Eduventures, Inc.

Eduventures is the industry leader in shared–cost, data–driven research and consulting for higher education. Eduventures is dedicated to helping colleges and universities become more efficient and successful institutions. More than 300 higher education institutions participate in one or more of Eduventures’ seven Learning Collaboratives: Continuing and Professional Education, Development, Enrollment Management, Online Higher Education, Schools of Education, Student Affairs, and Summer Sessions. These collaboratives provide members with research reports on current trends and issues, custom analysis, and implementation support, opportunities to network with fellow professionals. Additionally, Eduventures provides consulting and management services to colleges
and universities, drawing upon market research, data analysis, and best practices developed through the company’s Learning Collaboratives. More about Eduventures can be found at www.eduventures.com.

About CourseAdvisor

CourseAdvisor helps postsecondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis and sophisticated search technology, CourseAdvisor, owned by The Washington Post Company, predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 2.5 million students use CourseAdvisor‘s leading online education directory, CourseAdvisor.com, where they can match their skills to online degree and certificate programs from over 500 educational institutions and 8000 programs. For more information, please visit http://www.courseadvisorinc.com.

Press Contacts:

Kimberly Pegnato
Blue Point Venture Marketing for CourseAdvisor
781-861-7800
kim @ bluepointmktg.com

Prospective students ask:

1. What are the differences between online programs and campus-based programs?
2. What kind of technology do I need to do an online course?
3. How do you pick which program is best for you?
4. How do I ask my employer to sponsor my degree?
5. Do I have to finish my degree in a certain amount of time?
6. Can I still get financial aid/scholarships for online programs?
7. How flexible are online programs?
8. Are online courses faster and/or easier?
9. Will other schools and employers recognize my degree?
10. Will this advance my career?

One CourseAdvisor.com user said, “I had so many questions and didn’t think I would be able to find all of the information I needed on different schools in one place. Using
CourseAdvisor.com, I found everything I needed in one spot and felt much more prepared. It was a major help in furthering my education.”

CourseAdvisor experts advise:

1. Don’t wait – apply for grants and financial aid early.
2. Look into what prerequisites (if any) you would need before applying.
3. Don’t settle – use online directories that include a variety of courses and schools.
4. If you want the on–campus experience too, investigate joint campus/online programs.
5. Take advantage of the flexibility – make sure the online program fits your personal needs and limits.
6. Think about how much you can take on – don’t overload your course schedule.
7. Seek out guidance – online resources, family, friends and teachers – if you’re not sure what the best program is for you.
8. Know the difference between accredited and non–accredited programs.
9. Figure out what’s most important to you – is this for your passion or for your career advancement?
10. Be confident that you’re taking a step toward your future.

“Higher education is now making it easier for people to reach their educational goals. It’s no longer restricted to full–time students who can commit to on–campus programs,” said Jennifer Brady,
Director of Marketing, UMassOnline. “We are committed to providing students access to the quality education offered by the University of Massachusetts through a flexible format online. CourseAdvisor has helped us reach students with a variety of needs and interests and bring them into the UMass community.”

About CourseAdvisor

CourseAdvisor helps postsecondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis and sophisticated search technology, CourseAdvisor, owned by The Washington Post Company, predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 2.5 million students use CourseAdvisor’s leading online education directory, CourseAdvisor.com, where they can match their skills to online degree and certificate programs from over 500 educational institutions and 8000 programs. For more information, please visit http://www.courseadvisorinc.com.

Press Contacts:

Erica Camilo or Kimberly Pegnato
Blue Point Venture Marketing for CourseAdvisor
781-861-7800
erica @ bluepointmktg.com
kim @ bluepointmktg.com