WAKEFIELD, MA — (Marketwire – July 22, 2009) — Avenue100 Media Solutions Inc., a newly formed digital marketing company catering to the postsecondary education market, officially launched today. A Washington Post Company, Avenue100 helps academic institutions, financial aid providers and recruitment firms find and acquire potential customers while optimizing customer acquisition costs.
Avenue100 operates a network of established Web properties, including CourseAdvisor.com and the Washington Post Education Marketplace, which generate more than 150,000 high-quality leads per month. Led by an experienced team of professionals with extensive background in marketing, lead generation, search, analytics and education, Avenue100 delivers an analytical approach to digital marketing and pay-per-click advertising.
“In today’s economic environment, marketers are highly focused on quickly proving and optimizing ROI with their limited budgets,” said Brian Eberman, co-founder and CEO, Avenue100. “Given the success of launching CourseAdvisor.com and other properties, we’ve taken the same model and extended it into other segments of the postsecondary education market. Our combination of advanced analytics, behavioral analysis and proven technology allows us to develop and manage complex search engine campaigns, email marketing programs, co-marketing efforts and thriving online properties that help marketers efficiently connect with the right customers online.”
Behind the Numbers
Avenue100’s algorithmic-based technology is the backbone for its successful digital marketing campaigns that deliver high volumes of qualified potential customers. The proprietary technology platform offers advanced filtering capabilities, prospect profiling, geo-targeting and multi-stage data verification to maximize lead quality. The Avenue100 Strategic Analysis Group uses this data to identify and optimize prospect profiles, trends and traffic sources. The team works with the product, advertising and sales teams to turn these insights into rapid results for customers. With an intense focus on data, Avenue100 continually analyzes, improves and refines campaigns for marketing partners to increase conversion and generate consistent ROI.
To learn more about Avenue100 services and partner successes, please visit:
– Search marketing campaigns
– Email marketing programs
– Co-marketing initiatives
“We’ve been working with the Avenue100/CourseAdvisor team for several years now and have been impressed by their approach to digital marketing. The Washington Post’s Education Marketplace was the second site in their portfolio of media properties,” said Vijay Ravindran, Chief Digital Officer for the Washington Post Company. “We’re excited about their growth and expect Avenue100 to build upon its success as a trusted and reliable marketing partner.”
Current Web Property Successes
Avenue100’s flagship site CourseAdvisor.com, a leading online education directory founded in 2004, matches prospective students’ skills to degree and certificate programs. Featuring more than 500 schools and 8,000 different programs of study, CourseAdvisor.com attracts more than 3 million unique visitors per month.
Built on the successful model of the CourseAdvisor site, The Washington Post Education Marketplace also links prospective students with information about schools, programs and more.
In the coming months, Avenue100 will launch additional online resources to round out its offering to the postsecondary market.
“Launching Avenue100 as the parent company of our collection of successful online sites was a natural evolution for us,” said Greg Titus, founder of CourseAdvisor.com and chairman of Avenue100. “We plan to expand our analytics-based offering to provide a comprehensive portfolio of site and marketing campaign options for our partners to improve ROI.”
About Avenue100
Avenue100 Inc. is a leading analytics-based performance marketing company that helps educational institutions, financial aid providers and recruitment firms acquire qualified customers. A Washington Post Company, Avenue100 operates a network of Web properties, including CourseAdvisor.com and the Washington Post education site, which generate more than 150,000 leads per month. Learn more at www.Avenue100.com.
MEDIA CONTACT:
Erica Camilo
BluePoint Venture Marketing for Avenue100
ecamilo@bluepointmktg.com
781-861-7800