WAKEFIELD, Mass. – June 13, 2007 – CourseAdvisor, a marketing and lead generation company that operates one of the top online education directories (OED), today announced a newly formed Data Mining Group. The group works with educational institutions to learn more about their course offerings and understand the ideal profile for a successful enrollee. By employing advanced data capturing and filtering techniques to the institution’s inquiry data pool, the group identifies ideal prospective students — those with a high propensity to apply and enroll — and tailors the school’s campaign to target them. This process results in improved conversion rates of leads-to-enrollments. The announcement was made today at Career College Association Convention & Exposition.
CourseAdvisor’s mission is two-fold: to help prospective students find the right school and to help schools find qualified students for their curriculum. With a unique combination of mathematical modeling, behavioral analysis and sophisticated search technology, CourseAdvisor connects students with programs best suited for them and connects schools with their ideal student candidates.
Featuring over 500 schools and 8,000 programs of study, CourseAdvisor.com is an online education directory of postsecondary education, professional training and lifelong learning resources. CourseAdvisor gathers significant amounts of data from the millions of visitors to their OED. The Data Mining Group aggregates this data and other school information. CourseAdvisor uses this information to shape its customers’ lead generation strategies and connect prospective students with programs that meet their needs. This approach yields increased enrollments and revenue for the schools.
“Unlike typical lead generation techniques, CourseAdvisor’s Data Mining Group takes an analytical approach to optimizing enrollment by focusing on all aspects of the enrollment cycle from initial search all the way through to enrollment, improving lead quality and enrollment,” said Greg Titus, founder and CEO, CourseAdvisor. “Colleges and universities can no longer generate high application rates based on reputation alone and the focus has shifted from attracting large volumes of students to recruiting high quality students, and that’s where we come in.”
CourseAdvisor has developed an arsenal of advanced technology tools to manage complex search campaigns and source high quality leads.
- Unique search traffic management system built by Ph.D. researchers and computer science professors from top universities
- Complex algorithms produce high volumes of qualified traffic
- Proprietary search strategy produces high quality leads — people who are proactively searching — vs. other advertising strategies like email, promotions and banner ads where a click-through is reactive
- Innovative technology platform aggregates qualified search traffic and matches the right students with the right institutions and programs
CourseAdvisor will discuss this data-driven approach during an online seminar with Eduventures on Thursday, June 21, 2007 at 1:00 p.m. EDT. Register for “How to Identify Your Ideal Student: Using New Marketing Techniques to Boost Enrollment.”
About CourseAdvisor
CourseAdvisor helps postsecondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis and sophisticated search technology, CourseAdvisor predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 1.5 million students use CourseAdvisor’s leading online education directory, CourseAdvisor.com, where they can match their skills to degree and certificate programs from over 500 educational institutions and 8000 programs.
Contact:
Kim Pegnato
BluePoint Venture Marketing for CourseAdvisor
781-861-7800
Kim @ bluepointmktg.com