WAKEFIELD, Mass. – January 23 2007 – CourseAdvisor, a premier online lead generation and marketing solutions provider for higher education institutions, today announced the company achieved several significant corporate milestones in 2006, highlighted by extensive customer adoption within the higher-education market, record revenue growth and strategic management appointments.
With partnerships at over 500 educational institutions and more than 100 percent revenue growth over the previous year, CourseAdvisor continues to help post-secondary schools maximize enrollments by delivering high volumes of qualified leads.
The landscape of higher-education marketing is changing as schools can no longer generate high application rates based on their reputation and brand alone. With more schools hiring marketing directors and Chief Marketing Officers, Internet marketing has become one of the most effective tools for increasing enrollment rates at both traditional and for-profit higher-education institutions.
“2006 will be remembered as a watershed year in the evolution of Internet marketing as a key driver behind increased enrollments at colleges and universities,” said Greg Titus, founder and CEO, CourseAdvisor, Inc. “Our success is a reflection of colleges and universities adopting new marketing techniques such as search engine marketing. In 2007, we look forward to providing high-quality, high-volume leads by optimizing student targeting and developing statistical models. Unlike other marketing solutions providers, CourseAdvisor continuously predicts and adjusts for new behaviors to stay ahead of enrollment trends. These technology advantages have fueled our business success and customer acceptance.”
CourseAdvisor made significant strides in expanding its partnerships with postsecondary colleges and universities in 2006 by adding over 300 new institutions and more than 5,000 degree and certificate programs. Further establishing itself, CourseAdvisor also increased its traffic to its Online Education Directory (OED) www.courseadvisor.com, to 1.5 million unique visitors per month.
Additionally, CourseAdvisor expanded its staff by 75 percent including senior management appointments to lead the company’s Strategic Analysis Group, which uses a unique combination of mathematical modeling, behavioral analysis, and sophisticated search engine technology, to drive high volumes of leads and increase enrollment conversion rates.
About CourseAdvisor
CourseAdvisor helps postsecondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis and sophisticated search engine technology, CourseAdvisor predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 1.5 million students use CourseAdvisor’s leading online education directory where they can match their skills to online degree and certificate programs from 500 educational institutions. For more information, please visit www.courseadvisor.com.
Press Contact:
Kimberly Pegnato
Blue Point Venture Marketing for CourseAdvisor
781-861-7800
kim @ bluepointmktg.com