• Eduventures and CourseAdvisor Examine How Brand Influences Students’ Educational Choices


    November 8th, 2007 | Posted In: Press Releases

    Wakefield, Mass., November 8, 2007 – CourseAdvisor, a marketing and lead generation company that operates one of the top online education directories (OED), and Eduventures,
    education’s leading research and consulting firm, will host a webinar today at 1:00 PM ET to provide school administrators a better understanding of how brand influences students’ decisions about
    educational institutions.

    Webinar details:

    • Title: How Important Is Your Brand to Students?
    • When: Thursday, November 8, 2007 at 1:00 PM ET
    • Where: To register, visit: https://www.gotomeeting.com/register/559877679
    • Who: Catherine Burdt, Senior Analyst with Eduventures’ Postsecondary Solutions Group,
      and Carlos Cashman, President of CourseAdvisor

    Catherine Burdt, Senior Analyst with Eduventures’ Postsecondary Solutions Group, will highlight examples of how specific colleges have increased brand and enrollment by implementing
    integrated communication efforts. In addition, Carlos Cashman, President of CourseAdvisor, will discuss the results of CourseAdvisor’s recent brand survey of more than 2,800 prospective students
    to determine the critical factors in their search for the ideal higher education program.

    Attendees will learn:

    • The most important criteria to students in their school selection process
    • How the importance of brand differs in campus-based, online programs, undergraduate, graduate and continuing education programs
    • How to determine the ideal stunt profiles to increase enrollment
    • Marketing methods to build or reinforce brand

    About CourseAdvisor

    CourseAdvisor helps postsecondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis and sophisticated search technology,
    CourseAdvisor, owned by The Washington Post Company, predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 2.5 million students use CourseAdvisor’s
    leading online education directory, CourseAdvisor.com, where they can match their skills to online degree and certificate programs from over 500 educational institutions and 8000 programs. For more information, please visit http://www.courseadvisorinc.com.

    Press Contacts:

    Erica Camilo or Kimberly Pegnato
    Blue Point Venture Marketing for CourseAdvisor
    781-861-7800
    erica @ bluepointmktg.com
    kim @ bluepointmktg.com

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